About Us

At Pinaachi, we’re not just a clothing brand—we’re a movement. Our mission is to empower artisans, preserve traditional crafts, and promote sustainable fashion by bringing authentic handloom products to a global audience.

Founded by Jyoti & Divyansh, Our journey began in the bustling city of Bangalore, India where we spent the last seven years building our careers. I worked as a Lead Analyst into analytics, contributing to top MNCs and investment firms, while my wife excelled as a Lead Software Engineer in a leading tech company. Though successful in our corporate lives, we felt a longing to reconnect with our roots and create something meaningful. With a shared passion for India’s rich heritage and craftsmanship, we took a leap of faith, left our jobs, and returned to our hometown, Kanpur. Pinaachi was born out of our dream to preserve traditional Indian artistry while supporting the hands that keep these age-old crafts alive. This journey is more than a business for us; it’s a labor of love, a celebration of heritage, and our way of giving back to the community that shaped us.

Our Story

It all began with a simple yet profound realization: India’s textile traditions, passed down through generations, were at risk of fading away. As we traveled through villages and artisan communities, we saw firsthand the unmatched artistry and dedication of the people behind these crafts.

But we also heard their stories—of dwindling demand, struggles to earn a fair living, and the fear of their legacy disappearing. We knew we had to act.

And so, Pinaachi was born—not just to create beautiful handcrafted pieces but to ensure that every thread weaves a future for the artisans who make them.

Why We Do What We Do

At Pinaachi, we believe in fashion with purpose. Every handcrafted piece in our collection achieves three important goals:

Empowering Artisans

  • By offering fair wages and sustainable opportunities, we’re giving artisans the recognition and respect they deserve.
  • Every purchase helps keep their craft alive and thriving.

Preserving Heritage

  • Our designs are rooted in history, inspired by traditional techniques like Phulkari embroidery, Kalamkari painting, and Pattachitra art.
  • Each product tells a story of culture, tradition, and artistry.

Promoting Sustainability

  • We use eco-friendly materials and ethical practices to ensure that our creations leave a positive impact on both people and the planet.

    What Makes Us Different

    At Pinaachi, every piece is more than just an accessory—it’s a story. From the careful selection of sustainable materials to the skilled hands that weave and embroider each product, we ensure that quality and care are at the heart of everything we do.

    By connecting you to the artisans’ stories, we bring meaning to every purchase. Whether you’re draping yourself in a shawl, gifting a stole, or wearing a dupatta, you’re not just buying a product—you’re preserving a tradition.

    Join Us in Weaving a Better Tomorrow

    When you choose Pinaachi, you’re choosing to be part of a community that values heritage, artistry, and sustainability. Together, we can celebrate the past, support the present, and create a brighter future—one beautiful, handcrafted piece at a time.